THE ASCOTT ADVANTAGE
With an established ecosystem that supports our properties commercially and operationally, Ascott offers tailored solutions that seek to optimise costs and maximise returns.
DIVERSE PORTFOLIO OF ACCOMMODATION TYPES
Ascott’s diverse accommodation offerings ensure that there is an option for every need across geographies, from serviced residences to coliving properties, hotels and independent senior living apartments. These cater for both short and extended stay requirements.
STRENGTHENED BRANDS
FOR THE FUTURE
With a portfolio of 14 brands that span varying accommodation options, Ascott offers brand solutions that answer to different demands both globally and regionally. With the aim of building brand equity, cultivating affinity and driving guest engagement through stay experiences unique to each brand, we continue to invest significantly in our suite of brands alongside travel demand and trends. Our regional brands in addition, enable us to go deep with robust localised solutions.
INVESTMENT IN MARKETING PROGRAMMES
Our network of partnerships, digital capabilities and marketing resources help extend our reach and exposure to a global audience. Effective global and regional programmes that are carried out through brand marketing, communications and channel marketing ensure continued brand recognition and engagement for optimised performance via our direct channels including discoverasr.com.
GLOBAL SALES & REVENUE DISTRIBUTION NETWORK
With a robust channel strategy that delivers revenue from direct sales, third-party intermediaries and online channels, supported by a global network of sales and revenue resources, our properties enjoy access to a seamless distribution network.
Tapping on Ascott's reputation as field experts in the extended-stay space, our long-standing relationship with global corporate partners, including Synergy Global Housing, further feeds a healthy demand to our properties.
Leveraging resources such as centralised data analytic tools and engineered systems, our teams are equipped to execute pricing strategies and inventory management that align with demand forecasts.
OPERATIONAL EXCELLENCE & INNOVATION
From pre-opening to ongoing operational support, training programmes and advice on go-to market strategies, we work with our properties to deliver collaboratively on cost efficiencies and success.
Unique to Ascott, our award-winning Product & Technical Services (PTS) in-house team further provides interior design consultancy for key projects in the portfolio, ensuring that each project upholds the precise positioning of each brand, whilst integrating practical yet sustainable designs.
With a commitment to excellence, Ascott's network of in-market support led by an experienced team of Regional and Country General Managers ensure that properties have direct access to shared market knowledge with the agility to react to market changes or demand.
ASCOTT STAR REWARDS
Ascott Star Rewards (ASR) is our loyalty programme that provides access to an engaged base of members. Since its launch in 2019, ASR has seen exponential growth with a 40% increase in membership year-on-year in 2023.
In addition to the acquisition of member bookings at the lowest cost through our brand website and mobile app, access to member preferences, interests and spending behaviour, allow for the analysis of member data and optimised loyalty marketing campaigns to further drive engagement and revenue.
